Sunnyside Apple, is a handmade kids toy brand. It was created to marry modern designs with traditional crocheting methods. They are produced locally in San Francisco.
My responsibility as an art director was to translate founder’s vision into a brand that reflected their values and aesthetics.
I created a simple and a modern logo, that can be easily recognized and scaled to include other merchandize in the future under the same logo and brand. In the website, we used both hand drawn then digitized illustrations to make it fun for the viewer and communicate the attention to detail which reflects on the high quality of the merchandise the brand produces.