Puori is a start-up wellness company based in Copenhagen that sells supplements. As a contract designer, I joined the team in their Sausalito, CA office to help re-brand the company from PurePharma to Puori. It was an exciting opportunity to oversee the entire Omni-Channel client experience. I worked closely with the Creative Director and Brand Strategist in Copenhagen to align our messaging across Europe and the U.S.
Utilizing Google Analytics, data, and research, I also helped develop strategic business and design communications. My main responsibilities included marketing, PR, social media/email, and data science to create brand awareness across all channels, ideate, and plan campaigns.
I also enjoyed working with the Business Development Manager on new customer acquisition as well as customer retention. I helped create a business case to further support the MRR and subscriber acquisition with data (available upon request).