We know from research that user's are more likely to engage with products that are authentic and communicates their values to their customers. A brand who successfully tells an authentic story will attract clients who resonates with that brand and products. After establishing those values and brand's story following was to on to create a brand/art direction that best reflects those. 
The deliverables included,  Brand strategy +Identity, mood-boards, packaging, labels, logo, E-commerce website. 
- Detailed Brand Strategy book is available upon request
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