Evolve is an internal corporate brand of Ellation. Created by human resources, its role is to serve employee needs such as by organizing and hosting events. Nerde has developed as a sub-branch of Evolve, where employees teach other professional skills. To create a successful sub-brand system, there were several important things that needed to be considered and researched. We strived for a design system that could easily add new sub-brands without the need to re-brand. The challenge lay in maintaining the qualities of the consumer-facing Ellation brand. An overall cohesiveness surrounding Evolve and its sub-brands was necessary. I enjoyed the exciting complexity of this project as well as the analytical system thinking that it required.
Below is a sample of a chosen path of the sub-branding process.
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