Evolve is an internal cooperate brand of Ellation. It is created by human resources to serve employees needs, such as organizing and hosting events. Nerde is developed as a sub-branch of Evolve, where employee teaches other employee's professional skills.
Few important things needed to be considered, and researched in order to create a successful sub-brand system, a design system that could have easily add new sub-brands to itself without the need to re-brand. An overall cohesiveness of the internal corporate brand Evolve and it's sub-brands will still have to reflect the customer facing Ellation brand. The complexity of this project was exciting and required analytical system thinking, which I enjoyed very much!
Below is the sample of the chosen path of sub-branding process.