This project involved working with a Design Agency, here in San Francisco to help a client with Branding/Logo Design and Market Positioning. Village Harvest organization was going through a new branding and marketing efforts to attract new customers. One of their goal's was to create awareness in the community to the importance of the company's values of sharing and building stronger bonds.
The project started with going through the interviews of the organization's founders and understanding their values and vision for the brand. The second stage was to research on the volunteers who participated with the giving/sharing culture of the organization. My goal as a Design Strategist was to find the value that represented both parties and create a logo that best reflected this alignment.
Deliverables included mood boards, early sketches of the logo, high fidelity of final logos.