Ariat International has four different lifestyle product categories that it serves. As a designer, I have supported the Marketing and the Brand team and help the company communicate each of these product categories with their customers.
I was filling in for the Art Director/Digital Designer. The main responsibilities were to attend intake meetings with the stakeholders. Receive creative briefs from crossfunctional teams. Conceptualize and present the designs in weekly meetings to the executives. Iterate and deliver the final projects to each client.
The projects were greatly varied as well as the brand guidelines for each product category they have. I have worked on store window displays, print ads for PR, Email Marketing newsletters, mobile and web assets.
Below is a sample of web banners, mobile and desktop email newsletter samples for their "two24" brand.
An email newsletter sample from the Ariat Work brand. As well as the print work that was designed to announce the giveaway collaboration between Ariat and Minor League Baseball team, Fresno Grizzlies.