Ariat International is a footwear retailer that integrates athletic footwear with equestrian boots for competitive athletes as well as with outdoor and work brands. As a contract designer, I collaborated with the in-house creative team, creating multi-channel communication assets for internal use as well as for e-commerce shoppers, outside vendors, and third-party event collaborations directly.
As a multi-disciplinary designer, my roles included project management to lead/production design. I also conceptualized and developed marketing and advertising campaigns collaboratively with the creative team. Through the iterative process of design, I carried projects from beginning to end. During this process, I conceptualized and presented the design work to company executives, who then gave feedback to further hone the products and move on to subsequent design phases. At the conclusion of the projects, I ensured the delivery of final assets/products to various stakeholders.